News Archive
Emulsion Arts names new CEO
May 5, 2008
CHARLOTTE - (4/30/08) Emulsion Arts is pleased to welcome Robin Grey as Chief
Executive Officer, effective April 2, 2008. The announcement was made by Emulsion coowners,
Doug Adams and Joanne Hock.
Ms. Grey is a New York Entertainment Lawyer and Consultant who relocated to Charlotte in
2004. She joined Charlotte-based Emulsion Arts in early April and "hit the ground running"
according to Adams, who co-founded Emulsion, along with business partner Joanne Hock.
"Joanne and I have gotten this company off to a winning start," beams Adams, "but we feel that
Robin is the key to reaching the next level. With her experience in film and television production
as well as entertainment law, we are very excited, knowing a dynamic partnership has been
forged."
Grey received her J.D. in New York from The New York Law School. She was admitted to the
bar in New York State in 1989 and has since been practicing entertainment law in New York and
managing a myriad of entertainment enterprises. Her NY business management experience
includes:
VP Business and Legal Affairs at Scholastic Entertainment during the years they
produced both HBO and Fox series, "The Magic Schoolbus" and "The Babysitter's Club", as
well as the feature film, "The Indian In The Cupboard" and several other acclaimed
properties.
Managing Director/COO of R/GA Media Group, Interpublic's leading interactive agency
Adjunct Professor at NYU, Tisch School of Arts, where she taught students how to start
their own businesses at the graduate Interactive Telecommunications Program.
Business Manager for the Off-Broadway/International award winning theater production
of "Charlie Victor Romeo"
Prior to, and while attending law school at night, Robin freelanced, doing production on feature
films and television series for 12 years.
Ms. Grey moved to Charlotte to pursue a "quality of life" change along with her husband Clyde
and their teenage son, Alex. "We have family here, so the transition was a smooth one and we
love it." Grey soon joined a number of local organizations to get a feel for her new home and to
acquaint herself with the entertainment industry in Charlotte.
Since arriving in Charlotte, Grey has consulted privately with businesses, including The Film
Foundry and Red Ventures. She is also a Guardian Ad Litem for the North Carolina court
system. While a board member of The Light Factory, a contemporary museum of photography
and film, she met fellow board member, Joanne Hock. Grey and Hock struck up a friendship and
mutual admiration. Ms. Hock later introduced Grey to her business partner, Doug Adams, and a
new management strategy was born over dinner one night in early 2008.
Hock and Adams both agree that their partnership was ready for this new direction. "Doug and I
have been brainstorming a great deal over the last few years, focusing on how best to grow'
Emulsion Arts," says Hock. "We were two of the original Silver Hammer Studio employees and
split off from there to fulfill our own dreams of creating award winning productions. With great
employees and Charlotte's talented freelance crew, we know we have the creativity and skill to
succeed in the larger entertainment community. We just needed some added expertise - that's
where Robin comes in."
Ms. Grey is equally excited about the new strategy at Emulsion. "I am thrilled to see the quality
of work created and produced by Emulsion Arts. Joanne is an immensely talented director and
writer and Doug is a sales wizard with better quips than Dr. Phil. From the current Bank of
America corporate film on Diversity and Inclusion, to some of their earliest work, Emulsion
consistently turns out a superior film product."
Emulsion has earned numerous achievement awards including three Emmy Award nominations
for their documentary, Laugh At Us; the prestigious Grand Prize from The New York
International Film Festival for Ms. Hock's 2005 direction of a teen safe driving film; a New York
Festivals World Medal in 2007 and a Telly Award for Heritage a Bank of America film; a 2005
semifinalist citation from the Academy of Motion Picture Arts and Sciences for Ms. Hock's
original screenplay, Wednesdays At the Gem, and numerous local Telly Awards for such clients
as BMW, Doctor's Care, Horizon Eye Care and The Light Factory.
"I feel very fortunate to have found the right entertainment home in Charlotte," says Grey. "I
look forward to guiding Emulsion Arts' future business endeavors and sharing in their expanded
successes."
Hock concurs. "We will now have more time to concentrate on our own areas of expertise. I
can't tell you how serendipitous it was to meet Robin and envision this new direction for
Emulsion Arts. We are so fortunate to have her on board to manage our company's operations
and long term vision. Her solid background and expertise in the entertainment industry will help
steer Emulsion in the optimum direction for our future."
For More Information
Jane Balfrey
Emulsion Arts
704.343.0220 tel
704.343.0250 fax