Discovery Home becomes Planet Green on June 4, 2008. Planet Green is Discovery's global, cross-company initiative and commitment to document, preserve and celebrate the planet, featuring the first and only 24-hour eco-lifestyle channel dedicated to making a difference by providing tools, information and content that will enlighten, empower and most importantly, entertain.

Planet Green will speak to people who want to understand green living and to those who truly want to make a difference by providing tools and information to meet the critical challenge of protecting our environment. Planet Green's platforms include leading eco-lifestyle website TreeHugger.com and the recently launched solutions-oriented PlanetGreen.com. Discovery is also launching Discovery Education Green, a K-12 service that hosts dynamic media content correlated to state standards. Discovery Education Green will help teachers integrate Green lessons into their curriculum and empowers students to make more environmentally conscious decisions.

Planet Green will be simulcast in HD.

• Relaunching: June 4, 2008 as Planet Green
• Subscribers: 50 million U.S. households the only 24/7 eco-lifestyle network
• Targeting adults 18-54, particularly students, new parents & young baby boomers

See also:

Discovery debuts ecotainment channel (The Hollywood Reporter, June 3 2008)

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